ɨ (iigloo) Rises from Columbia, SC With a Message of Strength, Power, and Unapologetic Individuality
In a world that often rewards conformity, South Carolina artist ɨ — pronounced “iigloo” — is breaking the mold and building a movement. Hailing from Columbia, SC, ɨ isn’t just an artist; they’re a symbol of resistance. Resistance against the systems that strip away personal identity, divide culture, and kill creativity. Through music, visuals, and presence, ɨ calls for a renaissance of self — encouraging others to embrace their fullest potential without apology.
the belief in his music
At the core of their mission lies a simple but powerful idea: individuality is strength. That belief is the beating heart of ɨ’s artistry. “Passion brought me to creativity, and creativity brought me to be ɨ,” they explain. The brand stands not just for art, but for purpose—uplifting those who are tired of being told to dim their light.
the start of his journey
Early in their career, ɨ made a major impact with one of the most ambitious underground mixtape rollouts in recent memory—releasing 5 music videos right out of the gate. Bold. Expensive. Visual. From the jump, ɨ made it clear they’re not here to blend in—they’re here to redefine what underground artistry looks like.
The journey hasn’t been without struggle. Jealousy from others and the broader issue of systemic separation within Black culture have been deeply personal challenges. But ɨ’s response is in the name: “I overcame them by (ɨ)gnoring them,” they say. Instead of shrinking, they chose to rise—louder, prouder, and more visionary than ever.
whats up next
Now, ɨ is pushing forward with the release of their debut EP, anchored by the same 5 music videos that turned heads early on. With a recent feature on @worldwidecubano radio and plans to establish ɨ as a formal LLC and label, the mission is expanding from personal empowerment to business legacy. The goal? Global recognition and a platform powerful enough to support future artists standing on similar principles.
This isn’t just music. It’s a manifesto. A declaration of war on weakness, mediocrity, and fear. ɨ is here to show that being different isn’t a liability—it’s the greatest strength of all.
